Akmeraner Kökat, Y. 2024. “The Soul at Work”: The Subsumption of Consumer Subjectivities through Data-Driven Marketing Practices. 49th Annual Macromarketing Conference , (Helsinki, Finland), 824-828.

Akmeraner Kökat, Y., (2024). “The Soul at Work”: The Subsumption of Consumer Subjectivities through Data-Driven Marketing Practices . 49th Annual Macromarketing Conference (pp.824-828). Helsinki, Finland

Akmeraner Kökat, Yeşim. "“The Soul at Work”: The Subsumption of Consumer Subjectivities through Data-Driven Marketing Practices," 49th Annual Macromarketing Conference, Helsinki, Finland, 2024

Akmeraner Kökat, Yeşim A. . "“The Soul at Work”: The Subsumption of Consumer Subjectivities through Data-Driven Marketing Practices." 49th Annual Macromarketing Conference , Helsinki, Finland, pp.824-828, 2024

Akmeraner Kökat, Y. (2024) . "“The Soul at Work”: The Subsumption of Consumer Subjectivities through Data-Driven Marketing Practices." 49th Annual Macromarketing Conference , Helsinki, Finland, pp.824-828.

@conferencepaper{conferencepaper, author={Yeşim AKMERANER KÖKAT}, title={“The Soul at Work”: The Subsumption of Consumer Subjectivities through Data-Driven Marketing Practices}, congress name={49th Annual Macromarketing Conference}, city={Helsinki}, country={Finland}, year={2024}, pages={824-828} }