KAYA ERDEM, B. 2011. The reflection of eastern and western medias's consumer profile differences to brand identity: the case of Al Jazeera. 10TH INTERNATIONAL MARKETING TRENDS CONFERENCE , (France), 23-44.

KAYA ERDEM, B., (2011). The reflection of eastern and western medias's consumer profile differences to brand identity: the case of Al Jazeera . 10TH INTERNATIONAL MARKETING TRENDS CONFERENCE (pp.23-44). , France

KAYA ERDEM, Burcu. "The reflection of eastern and western medias's consumer profile differences to brand identity: the case of Al Jazeera," 10TH INTERNATIONAL MARKETING TRENDS CONFERENCE, France, 2011

KAYA ERDEM, Burcu K. . "The reflection of eastern and western medias's consumer profile differences to brand identity: the case of Al Jazeera." 10TH INTERNATIONAL MARKETING TRENDS CONFERENCE , France, pp.23-44, 2011

KAYA ERDEM, B. (2011) . "The reflection of eastern and western medias's consumer profile differences to brand identity: the case of Al Jazeera." 10TH INTERNATIONAL MARKETING TRENDS CONFERENCE , France, pp.23-44.

@conferencepaper{conferencepaper, author={Burcu KAYA ERDEM}, title={The reflection of eastern and western medias's consumer profile differences to brand identity: the case of Al Jazeera}, congress name={10TH INTERNATIONAL MARKETING TRENDS CONFERENCE}, city={}, country={France}, year={2011}, pages={23-44} }