Öztürk, S. And Okumuş, A. The Birth of Omni-Channel Marketing and New Dynamics of Consumers’ Approach to Retail Channels. 2018. In Marketing Management in Turkey , Emerald Publıshıng, Bradford, 247-272.

Öztürk, S., & Okumuş, A., (2018). The Birth of Omni-Channel Marketing and New Dynamics of Consumers’ Approach to Retail Channels. Marketing Management in Turkey (pp.247-272), Bradford: Emerald Publıshıng.

Öztürk, Selen, And Abdullah OKUMUŞ. "The Birth of Omni-Channel Marketing and New Dynamics of Consumers’ Approach to Retail Channels." In Marketing Management in Turkey , 247-272. Bradford: Emerald Publıshıng, 2018

Öztürk, Selen And Okumuş, Abdullah. "The Birth of Omni-Channel Marketing and New Dynamics of Consumers’ Approach to Retail Channels." Marketing Management in Turkey , Emerald Publıshıng, 2018, pp.247-272.

Öztürk, S. And Okumuş, A. (2018) "The Birth of Omni-Channel Marketing and New Dynamics of Consumers’ Approach to Retail Channels", Marketing Management in Turkey . Bradford: Emerald Publıshıng.

@bookchapter{bookchapter, author ={Selen ÖZTÜRK And author ={Abdullah OKUMUŞ}, chaptertitle={The Birth of Omni-Channel Marketing and New Dynamics of Consumers’ Approach to Retail Channels}, booktitle={ Marketing Management in Turkey}, publisher={Emerald Publıshıng}, city={Bradford},year={2018} }