ARSLAN, F. M. And Altuna, O. 2010. The effect of brand extensions on product brand image. JOURNAL OF PRODUCT AND BRAND MANAGEMENT , vol.19, no.3 , 170-181.

ARSLAN, F. M., & Altuna, O., (2010). The effect of brand extensions on product brand image. JOURNAL OF PRODUCT AND BRAND MANAGEMENT , vol.19, no.3, 170-181.

ARSLAN, FATMA, And Oylum ALTUNA. "The effect of brand extensions on product brand image," JOURNAL OF PRODUCT AND BRAND MANAGEMENT , vol.19, no.3, 170-181, 2010

ARSLAN, FATMA M. And Altuna, Oylum. "The effect of brand extensions on product brand image." JOURNAL OF PRODUCT AND BRAND MANAGEMENT , vol.19, no.3, pp.170-181, 2010

ARSLAN, F. M. And Altuna, O. (2010) . "The effect of brand extensions on product brand image." JOURNAL OF PRODUCT AND BRAND MANAGEMENT , vol.19, no.3, pp.170-181.

@article{article, author={FATMA MÜGE ARSLAN And author={Oylum ALTUNA}, title={The effect of brand extensions on product brand image}, journal={JOURNAL OF PRODUCT AND BRAND MANAGEMENT}, year=2010, pages={170-181} }