OKUMUŞ, A. Et Al. 2011. Examining traditional display advertisement and advertorial according to advertisement and advertised product perception based on factor analysis. ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS , vol.40, no.2 , 176-194.

OKUMUŞ, A., Cetinturk, N., & Cetin, E., (2011). Examining traditional display advertisement and advertorial according to advertisement and advertised product perception based on factor analysis. ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS , vol.40, no.2, 176-194.

OKUMUŞ, Abdullah, Naim Cetinturk, And Eyüp ÇETİN. "Examining traditional display advertisement and advertorial according to advertisement and advertised product perception based on factor analysis," ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS , vol.40, no.2, 176-194, 2011

OKUMUŞ, Abdullah Et Al. "Examining traditional display advertisement and advertorial according to advertisement and advertised product perception based on factor analysis." ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS , vol.40, no.2, pp.176-194, 2011

OKUMUŞ, A. Cetinturk, N. And Cetin, E. (2011) . "Examining traditional display advertisement and advertorial according to advertisement and advertised product perception based on factor analysis." ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS , vol.40, no.2, pp.176-194.

@article{article, author={Abdullah OKUMUŞ Et Al. }, title={Examining traditional display advertisement and advertorial according to advertisement and advertised product perception based on factor analysis}, journal={ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS}, year=2011, pages={176-194} }