Akturan, U. And Bozbay, Z. 2015. Bandwagon Consumption and Social Value Perceptions of Global Brands in an Emerging Market. 8th Annual Conference of the Euromed Academy of Business Conference , (Verona, Italy), 75-87.

Akturan, U., & Bozbay, Z., (2015). Bandwagon Consumption and Social Value Perceptions of Global Brands in an Emerging Market . 8th Annual Conference of the Euromed Academy of Business Conference (pp.75-87). Verona, Italy

Akturan, Ulun, And Zehra BOZBAY. "Bandwagon Consumption and Social Value Perceptions of Global Brands in an Emerging Market," 8th Annual Conference of the Euromed Academy of Business Conference, Verona, Italy, 2015

Akturan, Ulun And Bozbay, Zehra. "Bandwagon Consumption and Social Value Perceptions of Global Brands in an Emerging Market." 8th Annual Conference of the Euromed Academy of Business Conference , Verona, Italy, pp.75-87, 2015

Akturan, U. And Bozbay, Z. (2015) . "Bandwagon Consumption and Social Value Perceptions of Global Brands in an Emerging Market." 8th Annual Conference of the Euromed Academy of Business Conference , Verona, Italy, pp.75-87.

@conferencepaper{conferencepaper, author={Ulun Akturan And author={Zehra BOZBAY}, title={Bandwagon Consumption and Social Value Perceptions of Global Brands in an Emerging Market}, congress name={8th Annual Conference of the Euromed Academy of Business Conference}, city={Verona}, country={Italy}, year={2015}, pages={75-87} }