Bozbay, Z. And Özkan, E. 2016. The Effect of Brand Personality on Consumers’ Brand Preference: The Mediating Role of Self-Expressive Value of Brand. International Congress of Management Economy and Policy (ICOMEP 2016) , (İstanbul, Turkey), 3536-3553.

Bozbay, Z., & Özkan, E., (2016). The Effect of Brand Personality on Consumers’ Brand Preference: The Mediating Role of Self-Expressive Value of Brand . International Congress of Management Economy and Policy (ICOMEP 2016) (pp.3536-3553). İstanbul, Turkey

Bozbay, Zehra, And Erdem ÖZKAN. "The Effect of Brand Personality on Consumers’ Brand Preference: The Mediating Role of Self-Expressive Value of Brand," International Congress of Management Economy and Policy (ICOMEP 2016), İstanbul, Turkey, 2016

Bozbay, Zehra And Özkan, Erdem. "The Effect of Brand Personality on Consumers’ Brand Preference: The Mediating Role of Self-Expressive Value of Brand." International Congress of Management Economy and Policy (ICOMEP 2016) , İstanbul, Turkey, pp.3536-3553, 2016

Bozbay, Z. And Özkan, E. (2016) . "The Effect of Brand Personality on Consumers’ Brand Preference: The Mediating Role of Self-Expressive Value of Brand." International Congress of Management Economy and Policy (ICOMEP 2016) , İstanbul, Turkey, pp.3536-3553.

@conferencepaper{conferencepaper, author={Zehra BOZBAY And author={Erdem ÖZKAN}, title={The Effect of Brand Personality on Consumers’ Brand Preference: The Mediating Role of Self-Expressive Value of Brand}, congress name={International Congress of Management Economy and Policy (ICOMEP 2016)}, city={İstanbul}, country={Turkey}, year={2016}, pages={3536-3553} }