S. NASIR And F. Öcal, "Film Marketing: The Impact of Publicity Activities on Demand Generation," In Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector , Hershey: Idea Group Publishing Idea Group Publishing (Igp), 2016, pp.324-342.
NASIR, S. And Öcal, F. Film Marketing: The Impact of Publicity Activities on Demand Generation. 2016. In Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector , Idea Group Publishing Idea Group Publishing (Igp), Hershey, 324-342.
NASIR, S., & Öcal, F., (2016). Film Marketing: The Impact of Publicity Activities on Demand Generation. Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector (pp.324-342), Hershey: Idea Group Publishing Idea Group Publishing (Igp).
NASIR, Süphan, And Figen Öcal. "Film Marketing: The Impact of Publicity Activities on Demand Generation." In Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector , 324-342. Hershey: Idea Group Publishing Idea Group Publishing (Igp), 2016
NASIR, Süphan And Öcal, Figen. "Film Marketing: The Impact of Publicity Activities on Demand Generation." Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector , Idea Group Publishing Idea Group Publishing (Igp), 2016, pp.324-342.
NASIR, S. And Öcal, F. (2016) "Film Marketing: The Impact of Publicity Activities on Demand Generation", Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector . Hershey: Idea Group Publishing Idea Group Publishing (Igp).
@bookchapter{bookchapter, author ={Süphan NASIR And author ={Figen Öcal}, chaptertitle={Film Marketing: The Impact of Publicity Activities on Demand Generation}, booktitle={ Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector}, publisher={Idea Group Publishing Idea Group Publishing (Igp)}, city={Hershey},year={2016} }