Bozbay, Z. Customer Management: From Past to the Future. 2020. In Contemporary Issues in Strategic Marketing , Istanbul University, İstanbul, 59-90.

Bozbay, Z., (2020). Customer Management: From Past to the Future. Contemporary Issues in Strategic Marketing (pp.59-90), İstanbul: Istanbul University.

Bozbay, Zehra. "Customer Management: From Past to the Future." In Contemporary Issues in Strategic Marketing , 59-90. İstanbul: Istanbul University, 2020

Bozbay, Zehra. "Customer Management: From Past to the Future." Contemporary Issues in Strategic Marketing , Istanbul University, 2020, pp.59-90.

Bozbay, Z. (2020) "Customer Management: From Past to the Future", Contemporary Issues in Strategic Marketing . İstanbul: Istanbul University.

@bookchapter{bookchapter, author ={Zehra BOZBAY}, chaptertitle={Customer Management: From Past to the Future}, booktitle={ Contemporary Issues in Strategic Marketing}, publisher={Istanbul University}, city={İstanbul},year={2020} }