Arslan, M. And KORKUT ALTUNA, O. 2010. Which Category To Extend To - Product or Service? The Effect of Alternate Extensions of Service Brands on Brand Evaluations and Loyalty Intentions. 6th International Conference of the SIG on Brand Identity and Corporate Reputation of the Academy of Marketing , (Barselona, Spain), 1.

Arslan, M., & KORKUT ALTUNA, O., (2010). Which Category To Extend To - Product or Service? The Effect of Alternate Extensions of Service Brands on Brand Evaluations and Loyalty Intentions . 6th International Conference of the SIG on Brand Identity and Corporate Reputation of the Academy of Marketing (pp.1). Barselona, Spain

Arslan, Müge, And Oylum ALTUNA. "Which Category To Extend To - Product or Service? The Effect of Alternate Extensions of Service Brands on Brand Evaluations and Loyalty Intentions," 6th International Conference of the SIG on Brand Identity and Corporate Reputation of the Academy of Marketing, Barselona, Spain, 2010

Arslan, Müge And KORKUT ALTUNA, Oylum. "Which Category To Extend To - Product or Service? The Effect of Alternate Extensions of Service Brands on Brand Evaluations and Loyalty Intentions." 6th International Conference of the SIG on Brand Identity and Corporate Reputation of the Academy of Marketing , Barselona, Spain, pp.1, 2010

Arslan, M. And KORKUT ALTUNA, O. (2010) . "Which Category To Extend To - Product or Service? The Effect of Alternate Extensions of Service Brands on Brand Evaluations and Loyalty Intentions." 6th International Conference of the SIG on Brand Identity and Corporate Reputation of the Academy of Marketing , Barselona, Spain, p.1.

@conferencepaper{conferencepaper, author={Müge Arslan And author={Oylum ALTUNA}, title={Which Category To Extend To - Product or Service? The Effect of Alternate Extensions of Service Brands on Brand Evaluations and Loyalty Intentions}, congress name={6th International Conference of the SIG on Brand Identity and Corporate Reputation of the Academy of Marketing}, city={Barselona}, country={Spain}, year={2010}, pages={1} }