F. M. ARSLAN And O. ALTUNA, "Which category to extend to - Product or service?," JOURNAL OF BRAND MANAGEMENT , vol.19, no.5, pp.359-376, 2012
ARSLAN, F. M. And ALTUNA, O. 2012. Which category to extend to - Product or service?. JOURNAL OF BRAND MANAGEMENT , vol.19, no.5 , 359-376.
ARSLAN, F. M., & ALTUNA, O., (2012). Which category to extend to - Product or service?. JOURNAL OF BRAND MANAGEMENT , vol.19, no.5, 359-376.
ARSLAN, FATMA, And Oylum ALTUNA. "Which category to extend to - Product or service?," JOURNAL OF BRAND MANAGEMENT , vol.19, no.5, 359-376, 2012
ARSLAN, FATMA M. And ALTUNA, Oylum. "Which category to extend to - Product or service?." JOURNAL OF BRAND MANAGEMENT , vol.19, no.5, pp.359-376, 2012
ARSLAN, F. M. And ALTUNA, O. (2012) . "Which category to extend to - Product or service?." JOURNAL OF BRAND MANAGEMENT , vol.19, no.5, pp.359-376.
@article{article, author={FATMA MÜGE ARSLAN And author={Oylum ALTUNA}, title={Which category to extend to - Product or service?}, journal={JOURNAL OF BRAND MANAGEMENT}, year=2012, pages={359-376} }