The role of consumer identification on the relationship between corporate brand equity and individual brand equity and the effect of brand equity on repurchase intention

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Thesis Type: Doctorate

Institution Of The Thesis: Istanbul University, Institute of Social Sciences, İşletme Fakültesi Bölümü, Turkey

Approval Date: 2021

Thesis Language: Turkish

Student: SEBİLE AYAR ÖZTÜRK

Supervisor: Bahar Yaşin