The role of consumer identification on the relationship between corporate brand equity and individual brand equity and the effect of brand equity on repurchase intention


Thesis Type: Doctorate

Institution Of The Thesis: Istanbul University, Institute of Social Sciences, İşletme Fakültesi Bölümü, Turkey

Approval Date: 2021

Thesis Language: Turkish

Student: SEBİLE AYAR ÖZTÜRK

Supervisor: Bahar Yaşin