Metrics
Publication
74
UN Sustainable Development Goals
Education
1992 - 1998
1992 - 1998Doctorate
Marmara University, Institute Of Social Sciences, Journalism and Public Relations, Turkey
1989 - 1992
1989 - 1992Postgraduate
Marmara University, Institute Of Social Sciences, Gazetecilik Ve Halkla İlişkiler, Turkey
1985 - 1989
1985 - 1989Undergraduate
Marmara University, School Of Press And Broadcasting, Gazetecilik Ve Halkla İlişkiler, Turkey
Dissertations
1998
1998Doctorate
Sponsorship as a public relations tool
Marmara University, Institute Of Social Sciences, Journalism and Public Relations
1992
1992Postgraduate
Türk Amerikan İlişkilerinde Ermeni Faktörü
Marmara University, Institute Of Social Sciences, Journalism and Public Relations
Foreign Languages
B2 Upper Intermediate
B2 Upper IntermediateEnglish
Research Areas
Social Sciences and Humanities
Mass Communications and Mass Media
Public Relations
Academic Positions
2024 - Present
2024 - PresentProfessor
Istanbul University, Communication faculty, Public Relations and Publicity Department
2023 - 2024
2023 - 2024Professor
Leipzig Universität, Institute of Communication and Media Studies
2020 - 2024
2020 - 2024Professor
Bolu Abant İzzet Baysal University, Faculty of Communication, Pubilc relations and publicity
2009 - 2020
2009 - 2020Professor
Istanbul University, Communication faculty, Public Relations and Publicity Department
2003 - 2009
2003 - 2009Associate Professor
Istanbul University, Communication faculty, Public Relations and Publicity Department
2001 - 2003
2001 - 2003Assistant Professor
Istanbul University, Communication faculty, Public Relations and Publicity Department
2000 - 2001
2000 - 2001Assistant Professor
Akdeniz University, Faculty Of Communication, Halkla İlişkiler Ve Tanıtım
1998 - 2000
1998 - 2000Research Assistant PhD
Marmara University, School Of Press And Broadcasting, Gazetecilik Ve Halkla İlişkiler
1990 - 1998
1990 - 1998Research Assistant
Marmara University, School Of Press And Broadcasting, Gazetecilik Ve Halkla İlişkiler
Managerial Experience
2022 - 2024
2022 - 2024Faculty Board Member
Bolu Abant İzzet Baysal University, Faculty of Communication, Public Relations and Publicity
2010 - 2013
2010 - 2013Dean
İstanbul Üniversitesi, Communication faculty
2010 - 2013
2010 - 2013Faculty Board Member
Istanbul University, Communication faculty, Public Relations and Publicity Department
2004 - 2013
2004 - 2013Member of the Faculty Board
Istanbul University, Communication faculty, Public Relations and Publicity Department
2009 - 2010
2009 - 2010Head of Department
İstanbul Üniversitesi, Communication faculty, Halkla İlişkiler Ve Tanıtım
2009 - 2009
2009 - 2009Deputy Head of Department
İstanbul Üniversitesi, Communication faculty, Public Relations and Publicity Department
Non Academic Experience
2014 - 2014
2014 - 2014University
Articles
All (31)
SCI-E, SSCI, AHCI (1)
SCI-E, SSCI, AHCI, ESCI (2)
ESCI (1)
Scopus (2)
TRDizin (4)
Other Publications (25)
2021
20211. Turkish and Slovenian health ministries' use of Twitter: a comparative analysis
Okay A., Gole P. A., Okay A.
CORPORATE COMMUNICATIONS
, vol.26, no.1, pp.176-191, 2021 (ESCI)
2015
20152. Social Media Newsroom in Public Relatitons: Corporate Practices between Turkey and Russia
OKAY A., Canan S.
Humanities and Social Sciences Review , vol.4, pp.83-104, 2015 (Peer-Reviewed Journal)
2015
20153. SOCIAL MEDIA NEWSROOMS IN PUBLIC RELATIONS CORPORATEPRACTICES BETWEEN TURKEY AND RUSSIA
OKAY A., Seçkin C.
Humanities and Social Sciences Review , vol.4, no.3, pp.83-104, 2015 (Peer-Reviewed Journal)
2014
20144. The Impact of Economic Crisis on Media Replections of Turkish Large Companies
OKAY A., OKAY A.
International Journal of Multidisciplinary Thought , vol.4, no.4, pp.487-496, 2014 (Peer-Reviewed Journal)
2014
20145. Public Relations and Democracy
Okay A.
International Journal Turkic Studies Review , vol.1, no.1, pp.4-12, 2014 (Peer-Reviewed Journal)
2014
20146. Sponsorluk
OKAY A.
Marmara İletişim Dergisi , vol.2, no.2, pp.1-22, 2014 (Peer-Reviewed Journal)
2013
20137. Image and Country Image
OKAY A.
PR i CMI v Kazakhstane , pp.9-16, 2013 (Peer-Reviewed Journal)
2012
20128. The Use of Social Media by the Youth
OKAY A.
Humanities and Social Sciences Review , vol.1, no.2, pp.281-288, 2012 (Peer-Reviewed Journal)
2010
20109. Kurumsal İletişim ve Güven Oluşturmak
OKAY A., OKAY A.
Pazarlama ve İletişim Kültürü Dergisi , no.34, pp.26-31, 2010 (Non Peer-Reviewed Journal)
2009
200910. An Analytic Study of Communication Satisfaction in the Turkish Postal Service
OKAY A., OKAY A.
Selçuk İletişim Dergisi
, vol.6, no.1, pp.51-66, 2009 (Peer-Reviewed Journal)
2008
200811. MA and doctoral public relations research in Turkey (1984-2007): A quantitative study of dissertations contribution to public relations field
Okay A., Okay A.
PUBLIC RELATIONS REVIEW
, vol.34, no.3, pp.312-314, 2008 (SSCI)
2008
200812. The Public Relations Activities of Public Institutiions in Turkey which Shape Public Sphere
OKAY A.
Galatasaray Üniversitesi İlet-i-şim Dergisi , vol.8, pp.9-35, 2008 (Peer-Reviewed Journal)
2008
200813. Türkiye'de Lisans ve Lisansüstü Halkla İlişkiler Eğitimi: Tezlerin Halkla İlişkiler Alanına Katkısının Kantitatif Bir Çalışması (1984-2007)
OKAY A., OKAY A.
JOURNAL OF SELCUK COMMUNICATION , vol.5, no.2, pp.5-14, 2008 (Peer-Reviewed Journal)
2003
200314. The Progress of Public Relations as a Profession in Turkey
OKAY A., OKAY A.
European Public Relations News , vol.2, no.4, pp.1-3, 2003 (Non Peer-Reviewed Journal)
2003
200315. Public Relations Education in Turkey
OKAY A.
European Pubilc Relations News , vol.2, no.3, pp.5-9, 2003 (Non Peer-Reviewed Journal)
2003
200316. Pubilc Relations in Turkey
OKAY A.
European Public Relations News , vol.2, no.1, pp.9-11, 2003 (Non Peer-Reviewed Journal)
2002
200217. Genel Bir Bakış Açısından Sponsorluk
OKAY A.
Sponsorluk Bülteni , no.2, pp.4, 2002 (Non Peer-Reviewed Journal)
2002
200218. Spor Sponsorluğu
OKAY A.
Pi Dergisi , vol.2, no.2, pp.49-56, 2002 (Non Peer-Reviewed Journal)
2002
200219. Kriz Yönetimi ve Halkla İlişkiler
OKAY A.
İletişim Fakültesi Dergisi , no.12, pp.473-498, 2002 (Peer-Reviewed Journal)
2002
200220. Halkla İlişkilerin Etik Yönü
OKAY A.
CONNECTIST-ISTANBUL UNIVERSITY JOURNAL OF COMMUNICATION SCIENCES , no.13, pp.192-211, 2002 (Peer-Reviewed Journal)
2001
200121. Uluslararası Halkla İlişkiler
OKAY A., OKAY A.
İletişim Fakültesi Dergisi , no.11, pp.267-299, 2001 (Peer-Reviewed Journal)
2000
200022. Rakamlarla Sponsorluk Harcamalarına Genel Bir Bakış
OKAY A.
MediaCat Dergisi , no.68, pp.56-57, 2000 (Non Peer-Reviewed Journal)
2000
200023. Sponsorluk ve Sigorta Sektöründen Bazı Örnekler
OKAY A.
MediaCat Dergisi , no.61, pp.54-55, 2000 (Non Peer-Reviewed Journal)
2000
200024. Kurumsal Reklamcılık
OKAY A.
Maltepe İletişim Dergisi , no.1, pp.85-102, 2000 (Peer-Reviewed Journal)
2000
200025. Sponsorluk mu Yardım mı?
OKAY A.
Reklamverenler Derneği Dergisi , no.1, pp.54, 2000 (Non Peer-Reviewed Journal)
2000
200026. Halkla İlişkilerde Kurumsal Reklamcılık
OKAY A.
İletişim Fakültesi Dergisi , no.10, pp.345-353, 2000 (Peer-Reviewed Journal)
1999
199927. Kurum Kimliği ve Kurum İmajı
OKAY A.
MediaCat Dergisi , no.55, pp.56-57, 1999 (Non Peer-Reviewed Journal)
1998
199828. Mesenlikten Sponsorluğa Tarihi Süreç
OKAY A.
İletişim Fakültesi Dergisi , no.8, pp.169-179, 1998 (Peer-Reviewed Journal)
1997
199729. Mesenlik, Bağışçılık ve Sponsorluk
OKAY A.
İletişim Fakültesi Dergisi , no.5, pp.281-293, 1997 (Peer-Reviewed Journal)
1994
199430. Sponsorluk
OKAY A.
TURKIYE ILETISIM ARASTIRMALARI DERGISI-TURKISH REVIEW OF COMMUNICATION STUDIES , pp.201-209, 1994 (Peer-Reviewed Journal)
1992
199231. Basının Basın Davalarını Ele Alışı (1988-1992)
OKAY A.
Marmara İletişim Dergisi , no.1, pp.293-315, 1992 (Peer-Reviewed Journal)
Papers Presented at Peer-Reviewed Scientific Conferences
2021
20211. The Communicative Constitution of Organization and Internal Communication in the Coronavirus Pandemic
Asanin Gole P., OKAY A., OKAY A.
28th International Public Relations Research Symposium, Bled, Slovenia, 2 - 03 July 2021, pp.48-50, (Summary Text)
2020
20202. Who needs public relations? A comparative analysis of two countries over public relations consultancy agencies
OKAY A., Gole P. A., OKAY A.
BledCom 2020, 03 July 2020, (Summary Text)
2019
20193. Building Trust on Twitter in Healthcare: Content Analysis in Turkey and Slovenia
OKAY A., Gole P. A., OKAY A.
26th International Public Relations Research Symposium BledCom, Bled, Slovenia, 4 - 06 July 2019, (Summary Text)
2015
20154. Development of Information Society and Lifelong Learning
OKAY A.
G Global: Promblems and Prospects of Sustainable Development Conference, Astana, Kazakhstan, 10 April 2015, (Full Text)
2014
20145. Halkla İlişkilerde Örnek Olay Uygulamaları
OKAY A.
Materials of International Scientific and Practical Conference, Alma Ata, Kazakhstan, 05 December 2014, pp.24-30, (Full Text)
2014
20146. Social Media Newsrooms in Public Relations: Corporate Practices between Turkey and Russia
OKAY A., Canan A. S.
2nd International Communication Conference, İstanbul, Turkey, 10 October 2014, (Full Text)
2014
20147. Communication and Public Relations Education: Turkish Perspective
OKAY A.
Kazakshtan-2050 Strategy, Astana, Kazakhstan, 03 October 2014, (Full Text)
2014
20148. Public Relations and Democracy
OKAY A.
International Scientific-Practical Conference, Almaty, Kazakhstan, 17 - 18 April 2014, pp.10-15, (Full Text)
2013
20139. Strategic Communication in the Transition from the Post-Industrial Society to Information Societies
OKAY A.
International Scientific-Practical Conference, Alma Ata, Kazakhstan, 11 December 2013, (Full Text)
2011
201110. From Conventional to Multimedia Journalism: The Experience of Istanbul Universtiy Faculty of Communication’s Newspaper (İletim)
Okay A.
V. International Scientific and Practical Conference, Kazan, Russia, 15 - 16 December 2011, (Full Text)
2011
201111. Strategic Communication with the Media in Crisis Periods: A Study on Turkey’xxs Twenty Most Favorite Corporations and Twenty Biggest Corporations’xx Media Reflection and How They Use Communication on Their Web Sites
OKAY A., OKAY A.
61st International Communication Association Conference, Boston, United States Of America, 26 - 30 May 2011, (Full Text)
2011
201112. Sponsorship as an International Communication Tool in Example Turkish Airlines
OKAY A., TEREK ÜNAL G.
XXIII. Sinergie-Euprera Congress: Corporate Governance and Strategic Communication, Milan, Italy, 9 - 11 November 2011, (Full Text)
2011
201113. “Strategic Communication With the Media in Crisis Periods: A Study On Turkey’s Most Favorite Twenty Organizations and Biggest Twenty Organizations’ Media Reflection and How They Use Communication on their Websites”
OKAY A., OKAY A.
Internatıonal Communıcatıon Assocıatıon Ica Annual Conference, Boston, United States Of America, 26 - 30 May 2011, (Full Text)
2011
201114. Kurumsal Özgürlük: Medyadan Bağımsız İletişim
OKAY A., Ertem T.
Türkiye-Ukrayna Medya İlişkileri Uluslararası Konferansı, Kiev, Ukraine, 11 - 13 May 2011, (Full Text)
2008
200815. Turkish society and the Bulgarian image among people immigrating Bulgaria
Okay A.
11th International Scientific Conference, Sofija, Bulgaria, 14 - 15 November 2008, (Full Text) 
2007
200716. Windows Opening to Cultures: An Overview of Cultural Entities through the Governmental Websites of Southeastern European Countries
OKAY A., GÖKSU N. F.
10th International Scientific Conference, Sofya, Bulgaria, 18 - 19 May 2007, (Full Text)
2006
200617. Halkla İlişkiler ve Hedef Kitleyle İletişimde Kurumsal Web Sitelerinin İncelenmesi
OKAY A., CANPOLAT N.
Yeni İletişim Ortamları ve Etkileşim Uluslararası Konferansı, İstanbul, Turkey, 1 - 03 November 2006, (Full Text)
2006
200618. The Image of Balkan Countries
OKAY A.
9th International Scientific Conference, Sofya, Bulgaria, 19 - 20 May 2006, (Full Text)
2003
200319. Children Programme Sponsorship on Television
OKAY A.
1st International Children Conference, İstanbul, Turkey, 1 - 03 April 2003, (Full Text)
2002
200220. PR-Profile der türkischen PR-Ausbildung
OKAY A., OKAY A.
PR-Ausbildung im deutschsprachigen Raum, Lingen, Germany, 21 - 23 November 2002, (Full Text)
2001
200121. Halkla İlişkilerde İtibar Yönetimi
OKAY A., OKAY A.
2. Ulusal İletişim Kongresi, İstanbul, Turkey, 1 - 03 October 2001, vol.2, pp.629-639, (Full Text)
1997
199722. Sponsorship and Documentary Film Sponsorship
Okay A.
Belgesel Sinemacılar Birliği 1. Ulusal Konferansı, İstanbul, Turkey, 01 January 1997, pp.132-147, (Full Text)
Books
2024
20242. Çok Boyutlu Ülke İtibarı ve Ülke İtibarının Ölçüm Modelleri
Okay A.
in: Halkla İlişkilere Dair: Prof. Dr. Alaeddin Asna'ya Saygı Kitaı, ÖZGEN EBRU, AKAY RAFET AYKUT, Editor, Pozitif Yayınevi, İstanbul, pp.122-160, 2024
2022
20223. Halkla İlişkiler Teori ve Yaklaşımlarına Giriş
OKAY A., OKAY A.
Der Yayınevi, İstanbul, 2022
2018
20184. Country Image of Kazakhstan in Turkey
OKAY A.
in: PR и CM И в Казахстане, , Editor, Almaty, Almaty, pp.47-85, 2018
2018
20185. Achieving Business Expectations from Soft Skills in the Fields of Innovative Management, Leadership, and Communication
Gole P. A., Andonov D., OKAY A., Ritonija N., Trajkoska Z., ERASLAN YAYINOĞLU P., et al.
in: Linking Business and Communication, Pedja Asanin Gole, Editor, DOBA Business School, Maribor, pp.181-204, 2018
2016
20166. Trust and Theory of Trust
Okay A.
in: Trust in Communication Management, Okay A., Editor, Peter Lang, Frankfurt, pp.15-36, 2016
2016
20167. Sağlık İletişimi, Sponsorluk ve Halkla İlişkiler : Etkili Bir Üçgen Mi
OKAY A., OKAY A.
in: İletişimin Gücü, Filiz Balta Peltekoğlu, Editor, Beta Basım Yayım Dağıtım A.Ş., İstanbul, pp.229-250, 2016
2013
20139. Halkla İlişkiler Kavram, Strateji ve Uygulamaları
OKAY A., OKAY A.
Der Yayınları, İstanbul, 2013
2013
201310. The Changing Profession of Public Relations
OKAY A., Carayol V., Tench R.
Peter Lang see Lang, Brussels, 2013
2009
200913. Kurumsal Reklamcılık: Reklamdan Kurumsal Reklama Giden Yol
OKAY A.
Derin Yayınları, İstanbul, 2009
2009
200914. Halkla İlişkiler Amaçlı Reklamcılık
OKAY A.
in: Reklamların Toplumsal Yansımaları ve Yeni Reklam Biçimleri, Yavuz Şahinde, Editor, Ütopya Yayınevi, İstanbul, pp.190-216, 2009
2007
200715. The Place of Theory in Public Relations Practice
OKAY A., OKAY A.
in: Public Relations: From Theory to Practice, T. Hansen Horn, and Neff B. Dostal , Editor, Allyn & Bacon, Boston, pp.300-316, 2007
2004
200417. Die Beziehungen vor PR Verantwortlichen und Journalisten in der Türkei
OKAY A., OKAY A.
in: Schwierige Verhältnisse İnterdependenzen zwischen Journalismus und PR, Altmeppen, K.D., Röttger U., Bentele G., Editor, Vs Verlag Für Sozialwissenschaften, Wiesbaden, pp.1, 2004
2004
200418. Contemporary Girls of Contemporary Turkey
OKAY A., OKAY A.
in: The Evolution of Public Relations: Case Studies From Countries in Transition, Judy VanSlyke Turk, Linda H. Scanlan, Editor, Institute For Public Relations, Gainsville, pp.23-38, 2004
2003
200319. Halkla İlişkiler Kavram, Strateji ve Uygulamaları
OKAY A., OKAY A.
Der, İstanbul, 2003
2002
200220. Televizyonda Program Sponsorluğu ve Uygulamaları
OKAY A.
İstanbul Üniversitesi Basımevi, İstanbul, 2002
Funded Projects
2012 - 2015
2012 - 2015Türkiye deki Sağlık Kuruluşlarına Duyulan Güven ve İtibar İlişkisi
Project Supported by Higher Education Institutions , BAP PhD
Doğan D.(Executive), Okay A.
Memberships and Roles in Scientific Organizations
2010 - 2015
2010 - 2015EUPRERA
Member
Roles in Event Organizations
Citations
Total Citations (WOS): 3
h-index (WOS): 1
Jury Memberships
April-2013
April 2013