Internationalisation at Home through Online Micro Masters and Virtual Mobility - Turkey, Macedonia, Slovenia and Lithuania

Önay Doğan B. (Executive), Mengü S., Özkoyuncu F., Kurşun A. K., Zincir O., Aslan P., et al.

Erasmus Project, 2018 - 2021

  • Project Type: Erasmus Project
  • Begin Date: September 2018
  • End Date: August 2021

Project Abstract

The project “Internationalisation at Home through Online Micro Masters and Virtual Mobility – Turkey, Macedonia, Slovenia and Lithuania (MASTER@HOME)” is an online international educational program intended to develop and implement two international online Micro Masters. These Micro Masters will be provided by a virtual campus of four higher education institutions (HEIs) which are Istanbul University (Turkey), Institute of Communication Studies (Macedonia), DOBA Faculty of Applied Business and Social Studies (Slovenia), and the Vytautas Magnus University (Lithuania). 

The 6-month specializations will provide deep learning in the specific career fields of: 

  1. Entrepreneurship Ecosystem and Innovation Strategies
  2. Digital Communication and Marketing .


  • The Micro Masters will provide students with knowledge and competences relevant for the international labor market, and will help them to ensure a competitive advantage for professional success or advance their career. 
  • Virtual mobility and collaborative online learning will enrich the international experience and intercultural understanding of students from different European countries. 
  • Game-based learning will be used as an innovative teaching method capable of offering students key skills and information regarding different subject matter, while incorporating collaborative learning and learning by doing. 
  • The Micro Master credentials can be recognized with a formal degree within the study programmes of the four project partner HEIs.


Internationalisation at home*, a concept on which this project is based, contributes to greater knowledge exchange, competitiveness and employability. An international curricula not only enriches students‘ professional competences needed for long-term career opportunities, but also enhances personal and soft skills. Online learning and virtual mobility provides all students with the opportunity to engage in international cooperation, doing and learning together as a group. A learning game will be used as innovative platform for collaborative learning.

The non-mobile majority students will benefit from an international curriculum at home. The Micro Masters will be designed for those who need to complete a specialisation to enhance entrepreneurship, management and/or marketing competences, advance their education and/or career, find a (better) job, or launch own business. 


The Micro Masters will be ideal primary for beginners in entrepreneurship, management and marketing areas, such as students looking to jump start their career (MA or BA level), as well as for employees, entrepreneurs, managers, consultants, or anyone aiming to hone their entrepreneurial, business, leadership and communication skills.


The virtual campus will accommodate the needs of students with professional, social or economic constraints to improve their knowledge at any stage in life, allowing them to study from their homes or workplaces. Online learning and virtual learning environment will facilitate cooperation between students and lecturers from different European countries, thus gaining international experience and intercultural understanding. Virtual mobility addresses the needs of the students who are not mobile due to family or work commitments, who are constrained by disability, or otherwise don’t have the financial means for traveling during their education.

Online learning also offers cost-efficient education by utilizing cutting-edge information-communication technologies. Considering that the Micro Masters will be resource-intensive, the project will provide the specialisations for free-of-charge in order to reduce expenses of students.

The project will promote inclusive education, equity and social cohesion, while preventing drop-out of disadvantaged students caused by personal, social, cultural or economic circumstances, who need support to fulfil their educational potential.

(*)Internationalisation of higher education is seen as a response and input to the on-going globalisation of labour markets and societies. The drive to internationalise is a key preoccupation in higher education today for developing international and intercultural knowledge, skills and attitudes for all students and preparing them for knowledge-based economy, greater competitiveness and employability. To promote mobility and cooperation between the member states and the non-EU countries, the EC launched “The European Higher Education in the World” strategy, which states that a comprehensive internationalization strategy should cover three key areas: 1, international student and staff mobility; 2. internationalisation and improvement of curricula and digital learning; and 3. strategic cooperation, partnerships and capacity building. Additionally, the Mobility 2020 strategy sets a target by 2020 “at least 20% of those graduating in the European Higher Education Area (EHEA) should have had a study or training period abroad”.