16th World Business Congress, Maastricht, Hollanda, 4 - 08 Temmuz 2007, cilt.16, ss.95-96
This paper investigates the notion of embeddesness and trust in the relations among parties in the television industry in Turkey, which demonstrates typical network-type organization structure. A questionnaire has been addressed to 61 enterprises doing business in the industry and 38 enterprises returned the questionnaire.