REVISTA SAN GREGORIO, cilt.42, sa.1, ss.319-328, 2020 (ESCI)
The article explores the open data phenomenon, data-driven analytics and special attention is given to the media industry where they act as raw materials for creating text, image or video content. The aim of scientific intelligence is to identify the principle of working with data in the public domain in Ukraine. Direct opportunities for analytics, access to public information are considered, classification features of data are revealed, social indicators are singled out and interpreted for society. The methodological base was the methods group. There were a method of scientific research for to study the theoretical parameters of the problem in the scientific literature, sociological survey method, the factual method, a classification method for formalized description of information and a survey was implemented. The open data mechanisms, which catalyse social transparency, were disclosed through the possibility of free-of-charge verification of future business partners and companies (the presence of lawsuits, analysis of participation in state tenders, tax arrears, etc.). It is emphasized that the possibilities of using services based on open data imposes a stamp on the civil society development in Ukraine. Because of this, the social aspect of the influence of various projects on the formation of socially active and young people's consciousness develops, who forms the system of public control over the activity of state bodies.