Comparison of Factors Affecting Consumer Attitudes towards Brand Extension in Terms of Domestic and Foreign Branded Products
Kırklareli Üniversitesi İİBF Dergisi, vol.6, no.6, pp.19-37, 2017 (Peer-Reviewed Journal)
- Publication Type: Article / Article
- Volume: 6 Issue: 6
- Publication Date: 2017
- Journal Name: Kırklareli Üniversitesi İİBF Dergisi
- Journal Indexes: Directory of Open Access Journals
- Page Numbers: pp.19-37
- Istanbul University Affiliated: Yes