Comparison of Factors Affecting Consumer Attitudes towards Brand Extension in Terms of Domestic and Foreign Branded Products

Peker A., Özkan E., Okumuş A.

Kırklareli Üniversitesi İİBF Dergisi, vol.6, no.6, pp.19-37, 2017 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 6 Issue: 6
  • Publication Date: 2017
  • Journal Name: Kırklareli Üniversitesi İİBF Dergisi
  • Journal Indexes: Directory of Open Access Journals
  • Page Numbers: pp.19-37
  • Istanbul University Affiliated: Yes