Comparison of Factors Affecting Consumer Attitudes towards Brand Extension in Terms of Domestic and Foreign Branded Products


Peker A., Özkan E. , Okumuş A.

Kırklareli Üniversitesi İİBF Dergisi, vol.6, no.6, pp.19-37, 2017 (International Refereed University Journal)

  • Publication Type: Article / Article
  • Volume: 6 Issue: 6
  • Publication Date: 2017
  • Title of Journal : Kırklareli Üniversitesi İİBF Dergisi
  • Page Numbers: pp.19-37