The Content Analysis of Hopitals' Web Sites as Providers of Healthcare Tourism in Istanbul

CENGİZ E., AKYÜZ İ., Gür Omay E. G. , Uyar R.

International Journal of Business and Management Studies, vol.04, no.1, pp.255-264, 2015 (Peer-Reviewed Journal)


This study focuses on the content analysis of public, private and university hospitals web sites which provide healthcare tourism (HT) service in Istanbul, Turkey. In this context, five public hospitals with international patient department, twelve private hospital (or hospital groups) with JCI accreditation and two university hospitals websites are analyzed. Content analysis comprises items such as content, function, design and usability. The results of the study showed that hospitals websites’ differ according to their types (e.g. private, public) by the healthcare tourism they provide.