How Much Does the Consumer-Based Brand Equity Affect the Financial Performance of the Company?

Acar A., Erkan M.

Global Conference on Business and Economics, Florida, United States Of America, 4 - 06 June 2018, pp.238-240

  • Publication Type: Conference Paper / Summary Text
  • City: Florida
  • Country: United States Of America
  • Page Numbers: pp.238-240