Sustainable marketing: The effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior

Mataraci, Pinar; KURTULUŞ, SEMA

doi:10.1080/21639159.2020.1766988

Sustainable marketing: The effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior

Mataraci P., KURTULUŞ S.

JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE, cilt.30, sa.3, ss.304-318, 2020 (ESCI)

Yayın Türü: Makale / Tam Makale
Cilt numarası: 30 Sayı: 3
Basım Tarihi: 2020
Doi Numarası: 10.1080/21639159.2020.1766988
Dergi Adı: JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), Business Source Elite, Business Source Premier
Sayfa Sayıları: ss.304-318
İstanbul Üniversitesi Adresli: Evet

Özet

The main aim of this study is to determine the roles of environmental consciousness, lifestyle and involvement factors on purchasing behavior. Factors affecting environmentally friendly behaviors were explained within the context of attitude, intention and behavior with a holistic approach. TRA Model (Theory of Reasoned Action) was expanded by adding variables that express individual consumer characteristics.