Impact of Brand Trust on Brand Loyalty: Mediating Role of Brand Affect

Bozbay Z., Karakuş Başlar E.

Journal of Academic Research in Economics, vol.12, no.2, pp.247-259, 2020 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 12 Issue: 2
  • Publication Date: 2020
  • Journal Name: Journal of Academic Research in Economics
  • Journal Indexes: Other Indexes
  • Page Numbers: pp.247-259
  • Istanbul University Affiliated: Yes