Marketing health and social marketing the importance of public health campaigns to create public awareness in Turkey

Cengiz E., Omay E. G. G.

Mediterranean Journal of Social Sciences, vol.4, no.10, pp.325-331, 2013 (Scopus) identifier

  • Publication Type: Article / Article
  • Volume: 4 Issue: 10
  • Publication Date: 2013
  • Doi Number: 10.5901/mjss.2013.v4n10p325
  • Journal Name: Mediterranean Journal of Social Sciences
  • Journal Indexes: Scopus, International Bibliography of Social Sciences, ERIC (Education Resources Information Center), Index Islamicus, MLA - Modern Language Association Database, Sociological abstracts, Worldwide Political Science Abstracts, Directory of Open Access Journals
  • Page Numbers: pp.325-331
  • Istanbul University Affiliated: Yes


Every year globally, public health campaigns are launched .These public health campaigns carry the aim of improving health behavior and creating public awareness on health. In the globalised world, health marketing can be defined as delivering health information through consumer – based strategies in order to promote public awareness. In this paper, we analyze the effectiveness of these campaigns to change health behavior .In Turkey, smoking and tobacco use has been a very serious health problem since years. In this context, The Ministry of Health launched a social marketing campaign in order to create public awareness against smoking. This campaign has been a successful campaign to create public awareness against smoking and tobacco use. In this paper, our purpose is to analyze the campaign against tobacco use of The Ministry of Health to what extend it created public awareness.and the success of the campaign.