The Role of Consumer Innovativeness in the Acceptance of Technology Based Innovations

Bozbay Z., Yaşin B.

7th International Congress Marketing Trends, Venice, Italy, 17 - 19 January 2008, pp.1-10

  • Publication Type: Conference Paper / Unpublished
  • City: Venice
  • Country: Italy
  • Page Numbers: pp.1-10
  • Istanbul University Affiliated: Yes