Atıf İçin Kopyala
Cintamur I. G., Yuksel C. A.
INTERNATIONAL JOURNAL OF BANK MARKETING, cilt.36, sa.7, ss.1414-1436, 2018 (SSCI)
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Yayın Türü:
Makale / Tam Makale
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Cilt numarası:
36
Sayı:
7
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Basım Tarihi:
2018
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Doi Numarası:
10.1108/ijbm-11-2017-0227
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Dergi Adı:
INTERNATIONAL JOURNAL OF BANK MARKETING
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Derginin Tarandığı İndeksler:
Social Sciences Citation Index (SSCI), Scopus
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Sayfa Sayıları:
ss.1414-1436
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Anahtar Kelimeler:
Scale development, Corporate reputation, Customer-based corporate reputation, Corporate reputation measurement, CONSTRUCT-VALIDITY, PERCEIVED VALUE, BRAND EQUITY, PERCEPTIONS, INTENTIONS, ROLES, CONSEQUENCES, ANTECEDENTS, PARADIGM, RECOVERY
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İstanbul Üniversitesi Adresli:
Evet
Özet
Purpose - The purpose of this paper is to develop and validate a reliable and valid alternative scale to measure customer-based corporate reputation (CBCR) specific to the banking industry only, where high risks and uncertainties of choosing a service provider exist.