Multiple Buying Behavior as An Indicator of Brand Loyalty: An Association Rule Application


BULUT D. , GÜRSOY U. T. , Kurtuluş K.

13th Industrial Conference on Data Mining ICDM 2013, New Jersey, United States Of America, 16 - 21 July 2013, pp.193-204

  • Publication Type: Conference Paper / Full Text
  • City: New Jersey
  • Country: United States Of America
  • Page Numbers: pp.193-204