Understanding destination image from the perspective of Western travel bloggers: the case of Istanbul

Alrawadieh Z., Dincer M. Z., Dincer F. F., Mammadova P.

INTERNATIONAL JOURNAL OF CULTURE TOURISM AND HOSPITALITY RESEARCH, vol.12, no.2, pp.198-212, 2018 (ESCI) identifier identifier

  • Publication Type: Article / Article
  • Volume: 12 Issue: 2
  • Publication Date: 2018
  • Doi Number: 10.1108/ijcthr-12-2017-0124
  • Journal Name: INTERNATIONAL JOURNAL OF CULTURE TOURISM AND HOSPITALITY RESEARCH
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus
  • Page Numbers: pp.198-212
  • Keywords: Destination image, Istanbul, Destination marketing, Travel blogs, Tourist behavior, USER-GENERATED CONTENT, TOURIST SATISFACTION, CHINESE TOURISTS, ONLINE REVIEWS, HONG-KONG, BLOGS, REPRESENTATION, HOSPITALITY, EXPERIENCES, ANALYTICS
  • Istanbul University Affiliated: Yes

Abstract

Purpose Travelers' narratives disseminated online about destination experiences are an important source of information for measuring the performance of tourist destinations and understanding travelers' perceptions, behaviors and expectations. Drawing on data from travel narratives, the purpose of this study is to examine the destination image of Istanbul as revealed in Western travel blogs. In addition, this study aims to identify the demographic characteristics of travelers who are more likely to engage in destination blogging activities.