Smoking in the Movies Increases Smoking


YOLCU E.

ISTANBUL UNIVERSITESI ILETISIM FAKULTESI DERGISI, no.26, pp.139-150, 2006 (ESCI) identifier

  • Publication Type: Article / Article
  • Publication Date: 2006
  • Journal Name: ISTANBUL UNIVERSITESI ILETISIM FAKULTESI DERGISI
  • Journal Indexes: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
  • Page Numbers: pp.139-150
  • Keywords: Product Placement, Cinema, Smoking
  • Istanbul University Affiliated: Yes

Abstract

Product placement in movies has long been used to promote cigarette sales and brand awareness. Brands are becoming ubiquitous in real and mediated life. The average US consumer is exposed to 3000 brands a day. Brands operate as the backdrop, the setting for our lives, appearing on billboards, T-shirts, tattoos on body parts, and in unlikely places such as schools, doctor's offices and ski hills. Brands placed in entertainment media such as films were originally considered mere movie props and were informally negotiated, often as donations, with film producers as early as the 1930s. Today the sums usually dependent on brand prominence, with scripted mentions and actor use garnering more money. Adolescents watch an average of 1 movies per week, 1 and cigarette smoking among actors in movies has increased in frequency over the past decade. 2 Several recent observational studies suggest that the apparent product placement of smoking in movies might encourage people to start smoking. Using the search terms 'smoking/tobacco' and 'movies/films', we searched health, psychology, and social science databases for research articles on smoking in the movies. After we had cinema goers and smoking tobacco resarch. We questioned whether or not smoking tobacco is effecting people. After we determined 190 people who smoked tobacco.