Analysing Country Branding Campaigns Through Introduction Films: A Study on Brand Personality of Turkey

Gül Ünlü D., Zeybek B.

ICA Regional Conference Expanding Communication: Old Boundaries and New Frontiers, Lodz, Poland, 8 - 10 April 2015, pp.80-81

  • Publication Type: Conference Paper / Summary Text
  • City: Lodz
  • Country: Poland
  • Page Numbers: pp.80-81
  • Istanbul University Affiliated: Yes