Cause Related Marketing


DEĞERMEN H. A.

in: Emerging Trend in Business: An Interdisciplinary Approach, Kazan, H; Baykal, M., Editor, Peter Lang Publishing, Inc., Frankfurt, pp.77-90, 2017

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2017
  • Publisher: Peter Lang Publishing, Inc.
  • City: Frankfurt
  • Page Numbers: pp.77-90
  • Editors: Kazan, H; Baykal, M., Editor
  • Istanbul University Affiliated: Yes