Subliminal Advertising


YOLCU E.

ISTANBUL UNIVERSITESI ILETISIM FAKULTESI DERGISI, no.22, pp.203-210, 2005 (ESCI) identifier

  • Publication Type: Article / Article
  • Publication Date: 2005
  • Journal Name: ISTANBUL UNIVERSITESI ILETISIM FAKULTESI DERGISI
  • Journal Indexes: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
  • Page Numbers: pp.203-210
  • Keywords: Product Placement, Turkish Cinema, Advertising
  • Istanbul University Affiliated: Yes

Abstract

Subliminal persuasion refers to the use of hidden or otherwise imperceptible or masked stimuli to manipulate viewers or listeners to behave in ways they otherwise would not. The term "subliminal" is derived from the construct of a limen of conscicousness, a threshold or line separating conscious from unconscious. The concept dates back to literal beginning of psycology as an empirical science separate from philosophy in the seminal writings of Johan Friedrich Herbart.