Importance and Reflections of Integrated Marketing Communication in Structuring of Turkish Brands (A Research Oriented to Real Estate Sector))

GÖKSU N. F.

in: Media Research: Learning From The Past, Strategies For The Future, A.Bonin G, Pasadeos Y, Editor, Athens Institute For Education And Research, Atina, pp.273-285, 2013

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2013
  • Publisher: Athens Institute For Education And Research
  • City: Atina
  • Page Numbers: pp.273-285
  • Editors: A.Bonin G, Pasadeos Y, Editor
  • Istanbul University Affiliated: Yes