Disrupted Voter Loyalty as a Political Marketing Challenge: Analysis of Voter Decision-Making in a Fragmented Communication Environment

ERDEM E., NASIR S.

in: Cultural Transformation and Disruption Through Media and Communication, Wang Changsong, Editor, IGI Global Scientific Publishing, pp.91-142, 2026

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2026
  • Publisher: IGI Global Scientific Publishing
  • Page Numbers: pp.91-142
  • Editors: Wang Changsong, Editor
  • Istanbul University Affiliated: Yes