A Comprehensive Review on the Role of Marketing Innovation in a Sustainable Competitive Advantage


BOYDAK ÖZTAŞ Y. B., DEĞERMEN H. A., DOĞAN E.

International Conference on Global Competition Innovation Management, İstanbul, Turkey, 9 - 11 November 2017, pp.96

  • Publication Type: Conference Paper / Summary Text
  • City: İstanbul
  • Country: Turkey
  • Page Numbers: pp.96
  • Istanbul University Affiliated: Yes