The Role of Gender on E-retailing: Gender Differences in Perceptions of Web-site Attributes and Intention to Visit

Bozbay Z.

in: International Consumer Behavior: A Mosaic of Eclectic Perspectives Handbook on International Consumer Behavior, Hans-Rüdiger Kaufmann, Editor, Access Press, London, pp.103-113, 2011

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2011
  • Publisher: Access Press
  • City: London
  • Page Numbers: pp.103-113
  • Editors: Hans-Rüdiger Kaufmann, Editor
  • Istanbul University Affiliated: Yes