Customers’ Perceived Brand Equity and a Research on the Customers of Bellona Which is a Turkish Furniture Brand

DEĞERMEN ERENKOL H. A., Duygun A.

The Journal of American Academy of Business, vol.16, pp.93-109, 2010 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 16
  • Publication Date: 2010
  • Journal Name: The Journal of American Academy of Business
  • Journal Indexes: ABI/INFORM
  • Page Numbers: pp.93-109
  • Istanbul University Affiliated: Yes