Exploring Country of Manufacture Effect on Strong and Weak Brands

KURTULUŞ K., BOZBAY Z.

2009 World Marketing Congress,, Oslo, Norway, 1 - 04 July 2009, pp.421-425

  • Publication Type: Conference Paper / Full Text
  • City: Oslo
  • Country: Norway
  • Page Numbers: pp.421-425
  • Istanbul University Affiliated: Yes