A Content analysis of articles published in Journal of the School of Business Administration: Marketing and marketing research (1972-2007)

BOZBAY Z.

ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS, cilt.37, sa.1, ss.1-12, 2008 (ESCI) identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 37 Sayı: 1
  • Basım Tarihi: 2008
  • Dergi Adı: ISTANBUL UNIVERSITY JOURNAL OF THE SCHOOL OF BUSINESS
  • Derginin Tarandığı İndeksler: Emerging Sources Citation Index (ESCI), TR DİZİN (ULAKBİM)
  • Sayfa Sayıları: ss.1-12
  • Anahtar Kelimeler: Marketing Trends, Marketing, Marketing Research, Content Analysis, Journal of the School of Business Administration, Istanbul University
  • İstanbul Üniversitesi Adresli: Evet

Özet

The study examined the trends of marketing articles published in Journal of the School of Business Administration, Istanbul University using content analysis method. The main objective of the study was to identify marketing and marketing research articles published in Journal of the School of Business Administration between years 1972-2007 and to assess publications' contents in order to determine the marketing trends.