Lean and Digital: A Case Study on Procurement and Supply Chain Professionals’ Online Social Network


ZİNCİR O. , ÜNAL A. , ERDAL M.

in: Key Challenges and Opportunities in Web Entrepreneurship, Capatina, A., Rancati, E., Editor, Igı Global Publications, Hershey, pp.79-102, 2017

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2017
  • Publisher: Igı Global Publications
  • City: Hershey
  • Page Numbers: pp.79-102
  • Editors: Capatina, A., Rancati, E., Editor

Abstract

This study focuses on “BuyerNetwork.net”, an online social networking site which brings procurement and  supply chain professionals together on a digital-sphere for the purposes of interacting on work related communications and gathering information about supply chain products, operations and industry specific updates. It is aimed to explain the concepts of digital  entrepreneurship and lean startup concepts with a literature background and on a case study.  In the proposed case study, BuyerNetwork.net's establishment process is examined.