Attractiveness, Purchase Intention, and Willingness to Pay More for Global Brands:Evidence from Turkish Market

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Akturan U., Bozbay Z.

Journal of Promotion Management, vol.24, no.6, pp.737-754, 2018 (Scopus)

• Publication Type: Article / Article
• Volume: 24 Issue: 6
• Publication Date: 2018
• Journal Name: Journal of Promotion Management
• Journal Indexes: Scopus
• Page Numbers: pp.737-754
• Istanbul University Affiliated: Yes