Multi Criteria Decision Making Approach for Evaluating Tourism Destinations in Turkey


14th International Symposium on Econometrics Operations Research and Statistics, Bosnia And Herzegovina, 1 - 04 June 2013

  • Publication Type: Conference Paper / Full Text
  • Country: Bosnia And Herzegovina
  • Istanbul University Affiliated: Yes


Tourism is the world’s one of fastest growing industry and the largest service sector industry. It is also considered as one of the biggest industry in Turkish economy. Choosing a travel destination is a kind of multi criteria decision making problem.  Relative importance factors across locations plays a crucial role for ranking the destinations. There are several attributes, including inherited resources, transportation, environment, health/medical facilities, accommodation, entertainments, hospitality of residents, climate, quality and cleanliness of beach/sea, safety/security, festivals, night life, cuisine/restaurants, adventure activities, distance to airport, quality of hotels/hostels, distance to city center, distance to seaside, benefit/cost, variety of souvenirs, number of five/four/three star hotels, forest-coverage rate, air quality, average temperature, number of travel agencies, number of beds, number of museums, quality of airport etc. This study comprised of 11 destination alternatives in three cities (Antalya, Izmir, Mugla). These destination alternatives are Alanya, Belek, Bodrum, Cesme, Datca, Fethiye, Kas, Kemer, Kusadasi, Marmaris and Side. Analytic Hierarchy Process (AHP) and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) are multi-criteria decision making (MCDM) methodologies. they have been used extensively for analyzing complex decisions. These approaches can be used to help decision-makers for prioritizing alternatives and determining the optimal alternative.