An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction

Arghashi V., Bozbay Z., Karami A.

Journal of Relationship Marketing, vol.20, pp.1-30, 2021 (Scopus)

  • Publication Type: Article / Article
  • Volume: 20
  • Publication Date: 2021
  • Journal Name: Journal of Relationship Marketing
  • Journal Indexes: Scopus, Academic Search Premier, IBZ Online, ABI/INFORM, Business Source Elite, Business Source Premier, Communication & Mass Media Index
  • Page Numbers: pp.1-30
  • Istanbul University Affiliated: Yes