Organizational learning on coopetition strategy: an exploratory research on a Turkish private banks credit card application

Demirel Y., Arzova B., ARDIÇ K., Bas T.

9th International Strategic Management Conference, Riga, Latvia, 27 - 29 June 2013, vol.99, pp.902-910 identifier

  • Publication Type: Conference Paper / Full Text
  • Volume: 99
  • Doi Number: 10.1016/j.sbspro.2013.10.563
  • City: Riga
  • Country: Latvia
  • Page Numbers: pp.902-910
  • Istanbul University Affiliated: Yes


In the Turkish banking sector, competition and the banks' costs have become more important than ever due to the global financial crisis which began at 2008 and affected the world economic and financial systems. The banks, aim to increase their share in the credit card market which is one of the most profitable market in the sector, are cooperated with the other banks which have well-known credit card brand and wide POS network. This strategy is called as "coopetition".