A market share estimation model for an engineering contracting company "A practical approach"

Yarman B.

IEEE International Engineering Management Conference, St Johns, Kanada, 11 - 13 Eylül 2005, ss.1-6 identifier identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Cilt numarası:
  • Doi Numarası: 10.1109/iemc.2005.1559076
  • Basıldığı Şehir: St Johns
  • Basıldığı Ülke: Kanada
  • Sayfa Sayıları: ss.1-6
  • İstanbul Üniversitesi Adresli: Hayır

Özet

In this paper, a market share estimation model for an engineering contracting company is presented. The models are generated by means of two major concepts; namely "Budgeting by Market Objectives" and "Budgeting by Company Performance". Explicit formulas are given to estimate the market share of a company. The validity of the formulas is crosschecked. It is exhibited that the proposed models are useful to guide the top management in selecting appropriate projects or employed as decision-making tools, SWOT analysis tools and generating various kinds of scenarios for future strategies.