A market share estimation model for an engineering contracting company "A practical approach"

Yarman B.

IEEE International Engineering Management Conference, St Johns, Canada, 11 - 13 September 2005, pp.1-6, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • Volume:
  • Doi Number: 10.1109/iemc.2005.1559076
  • City: St Johns
  • Country: Canada
  • Page Numbers: pp.1-6
  • Istanbul University Affiliated: No

Abstract

In this paper, a market share estimation model for an engineering contracting company is presented. The models are generated by means of two major concepts; namely "Budgeting by Market Objectives" and "Budgeting by Company Performance". Explicit formulas are given to estimate the market share of a company. The validity of the formulas is crosschecked. It is exhibited that the proposed models are useful to guide the top management in selecting appropriate projects or employed as decision-making tools, SWOT analysis tools and generating various kinds of scenarios for future strategies.