Akademik Veri Yönetim Sistemi
Third Sector Social Economic Review, cilt.61, sa.1, ss.124-154, 2026 (TRDizin)
Employees are the most crucial production factor in organizations, particularly because they are open to development under appropriate tools and conditions. The widespread use of information technologies has further increased the importance of sustainable motivation and organizational commitment among employees in organizations, which operate as socio-technical systems. Motivation is examined under two sub-dimensions: intrinsic and extrinsic. Intrinsic motivation is distinguished by the fact that it enables employees to be motivated without external rewards and serves as the strongest driving force behind employee attitudes and performance.
In their pursuit of effectiveness and efficiency, organizations pay close attention to identifying the factors that promote both intrinsic and extrinsic motivation, as well as those that foster organizational commitment. The increasing importance of these concepts forms the foundation of the research questions in this study.
In this context, the study aims to analyze the relationship between motivation (intrinsic and extrinsic) and organizational commitment (affective, continuance, and normative commitment) among employees in the banking and insurance sectors in Turkey. The data collected from 387 participants working in the banking and insurance sectors—who have similar job descriptions—were analyzed using the quantitative research method with the help of IBM SPSS 23 and Microsoft Excel 2010 software.
According to the findings, there are significant and positive relationships between the variables of intrinsic and extrinsic motivation and the dimensions of affective, continuance, and normative commitment. However, no significant relationship was found between intrinsic motivation and affective commitment. This finding is expected to contribute to future studies in the relevant field. In particular, the separate examination of intrinsic and extrinsic motivation dimensions in these service-oriented sectors constitutes the originality of the study.