TARAS SHEVCHENKO 6 th INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES , Kyyiv, Ukrayna, 4 - 05 Nisan 2021, cilt.2, ss.595-608
“AMERICANIZATION” OF POLITICAL CAMPAIGNS: THE CASE OF YOUNG PARTY IN 3TH NOVEMBER 2002 ELECTION
Political propaganda is the
basis to convince the public to vote for a certain party. Parties still
maintain their role in establishing communication, influencing networks,
obtaining financial resources and providing volunteer support. Target audience should
be mobilized using appropriate propaganda methods and persuaded to raise
awareness.
Commercial marketing
techniques are used in political campaigns. Instead of adopting an ideological
program, parties deploy strategies to win elections. Televisions are more vital
in conveying messages than Newspapers and radios. The invention of internet has
added another dimension to political propaganda. Accordingly, today's
application areas for target audiences in written, printed and electronic media
show a change in purpose.
“Americanisation” is a concept
applied to certain types, elements and professional activities in the election
campaigns worldwide. Candidates, political parties, and news media are adopting
US elections campaign practices. In this context, "Americanisation"
in election campaigns accounts for the adaptation of many campaign methods and
practices developed in the US to other countries.
Since the 1980s, the economic,
technological, and social changes introduced in the “American Style” affected
elections globally including Turkey. This study will highlight the
transformation process of the election campaign implemented by the Young Party
in the general elections held on November 3, 2002, which is considered a
"successful" example of Americanisation. Despite the differences in historical
changes, socio-political cultures and institutional structures worldwide, the
similarities observed with election campaigns will be mentioned. By taking
Turkey as an example with Young Party, the political propaganda "Americanisation"
will be evaluated regarding the impact and achievement of the election results.
Key
Words: Political Propaganda, Political Campaigns, Americanization, Young Party, 3th
October 2002