Akademik Veri Yönetim Sistemi
Tüketici ve Tüketim Araştırmaları Dergisi, cilt.16, sa.2, ss.575-609, 2024 (Hakemli Dergi)
A review of recent academic studies, articles, and books reveals that research on topics such as consumption practices and consumer profiles has extended well beyond the fields of business and economics. Thousands of studies now span nearly every branch of the social sciences, including sociology, econometrics, psychology, communication studies, anthropology, and theology. This expansion illustrates how the phenomenon of consumption has become an inseparable—if not the most central—component of social life, underscoring why contemporary society is often characterized as a “consumer society.” A primary factor in this shift has been the rapid growth and widespread adoption of e-commerce across social classes. This study examines the socio-economic factors driving the transformation in consumption and consumer perspectives, leading to e-commerce’s growing dominance in today’s markets.