Modeling self-identification, memorable tourism experience, overall satisfaction and destination loyalty: empirical evidence from small island destinations

Kahraman O. C., Cifci I.

JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS, 2022 (ESCI) identifier

  • Publication Type: Article / Article
  • Publication Date: 2022
  • Doi Number: 10.1108/jhti-02-m22-0090
  • Journal Name: JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS
  • Journal Indexes: Emerging Sources Citation Index (ESCI), Scopus, ABI/INFORM
  • Keywords: Destination loyalty, Memorable tourism experience, Overall satisfaction, Self-identification, Small island destination, BEHAVIORAL INTENTIONS, BRAND IDENTIFICATION, CUSTOMER ENGAGEMENT, FOOD EXPERIENCES, IDENTITY, CONNECTIONS, TRAVEL, IMAGE, ILLUSTRATION, MOTIVATION
  • Istanbul University Affiliated: Yes

Abstract

Purpose - Although many studies addressed destination marketing concepts, the relationship between self-identification, memorable tourism experiences, overall satisfaction, and destination loyalty in small island destinations remains unknown. To address this issue, the authors established a model based on social identity theory to investigate the effects of self-identification on overall satisfaction and loyalty, taking into account the mediating role of memorable tourism experiences.