Sales Promotional Strategies and Buying Behavior in an Emerging Market at the Post Recession Period


NASIR S. , Bal E.

in: Handbook of Research on Consumerism and Buying Behavior in Developing Nations, Gbadamosi, Ayantunji , Editor, Idea Idea Group Publishing (Igp), Hershey, pp.239-262, 2016

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2016
  • Publisher: Idea Idea Group Publishing (Igp)
  • City: Hershey
  • Page Numbers: pp.239-262
  • Editors: Gbadamosi, Ayantunji , Editor