Akyol C., Tuğlu Karslı H. U.
in: Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices, Akel Gökhan, Editor, IGI Global, Pennsylvania, pp.477-496, 2022
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Publication Type:
Book Chapter / Chapter Vocational Book
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Publication Date:
2022
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Publisher:
IGI Global
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City:
Pennsylvania
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Page Numbers:
pp.477-496
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Editors:
Akel Gökhan, Editor
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Istanbul University Affiliated:
Yes