A Commercial Stage Strengthening Brand Image in the Framework of Postmodern Consumption: Pop-Up Space
in: Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices, Akel Gökhan, Editor, IGI Global, Pennsylvania, pp.477-496, 2022
- Publication Type: Book Chapter / Chapter Vocational Book
- Publication Date: 2022
- Publisher: IGI Global
- City: Pennsylvania
- Page Numbers: pp.477-496
- Editors: Akel Gökhan, Editor
- Istanbul University Affiliated: Yes