A Commercial Stage Strengthening Brand Image in the Framework of Postmodern Consumption: Pop-Up Space


Akyol C., Tuğlu Karslı H. U.

in: Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices, Akel Gökhan, Editor, IGI Global, Pennsylvania, pp.477-496, 2022

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2022
  • Publisher: IGI Global
  • City: Pennsylvania
  • Page Numbers: pp.477-496
  • Editors: Akel Gökhan, Editor
  • Istanbul University Affiliated: Yes