BRAND CRISIS IN SOCIAL MEDIA: CASE STUDY USING SENTIMENT ANALYSIS

ÖNDEN A., KIYGI ÇALLI M., YOLBULAN E.

Journal of Management, Marketing and Logistics, vol.5, no.3, pp.246-254, 2018 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 5 Issue: 3
• Publication Date: 2018
• Doi Number: 10.17261/pressacademia.2018.968
• Journal Name: Journal of Management, Marketing and Logistics
• Page Numbers: pp.246-254
• Istanbul University Affiliated: No